Mustang Day 2024

Ford Motor Company UK Limited

Ford Motor Company UK Limited Mustang Day 2024 - British Motor Museum, Banbury Road Gaydon, Lighthorne Heath, Warwick CV35 0BJ Privacy Policy

This event (“the Event”) is managed by Jack Morton on behalf of Ford Motor Company UK Limited, (“we” ”us” ”our”). This Privacy Policy will help you understand what personal information we collect through the Event, why we collect it and what we do with it.

Information We Collect, Process and Use

You may give us information about yourself by filling in forms. The information you give may include:

- Name 

- Address 

- Email address 

- Company details 

- Phone Number 

- Passport details (where required) 

- Dietary requirements 

- Hotel details 

- Next of Kin name and contact information 

- Driving License (where required) 

- Allergies 

- Vaccination status re COVID or Health status confirmation in this respect, where applicable and legally permissible

We process and use this data to create and manage your registration, book your accommodation and transfers, and obtain the necessary access passes for your attendance at the Event.

We may film and photograph participants taking part in the Event and use film footage and photographs of you at the Event for reports and articles about the Event on Ford’s social media accounts, including Ford’s official Twitter and Instagram accounts as well as any other media of Ford and our affiliates’ ('our affiliates' means the group of companies related to us by common control or ownership choosing).

We may also use your details to contact you about similar future events, unless you ask us not to do so.

How We Share Information

In order to complete the registration process and manage your attendance at the Event, we may share personal information obtained with our affiliates, and external service providers (including Jack Morton event management, Jack Morton Travel/ flight booking - and Eventogy/ guest registration system and your hotel).

We may also share personal information obtained through the Event in order to comply with a legal requirement or requests from public authorities; to protect or defend our or another's rights or property; to protect individuals' personal safety; or to detect, prevent, or otherwise address fraud, security, safety or privacy issues.

Where Information is Stored

Your data is stored on servers operated by us and our service providers. These servers may be located outside the European Economic Area (including the USA). Where your personal information is transferred to these countries, we will ensure that your personal information is adequately protected.

Lawful Grounds for Processing Information

There are several lawful grounds on which we may use your information:

• legitimate interest in processing your information for certain purposes, for example; in managing and running the Event and promoting the Ford business, to protect or defend our or another's rights or property; or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues; 
• where we believe it is necessary to use your personal information to comply with a legal or regulatory obligation; and 
• in limited circumstances where we believe it is necessary to protect someone's safety or vital interests.

Your Rights and How to Contact Us

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to the processing of your personal data, or to ask us to delete, restrict the use of, or port your information to another service provider.

If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority.

If you have questions or concerns regarding our use of your personal information, or would like to exercise any of your rights, please contact dpeurope@ford.com.

How long do we keep your information?

We only keep your information in identifiable form for as long as is necessary for the purposes set out in this Policy. This generally means holding the information for as long as one of the following apply:

- your information is reasonably required in order to manage this Event or to inform you about similar events in the future (unless you ask us not to do so); 

- your information is reasonably required in order to satisfy the purpose for which you submitted, or we collected the information; 

- your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or 

- we are otherwise required to keep your information by applicable laws or regulations

We use appropriate systems, policies and procedures and technology to protect and maintain the security and accuracy of your information. 

This Privacy Policy may, from time to time, be updated in order to reflect any changes to our privacy practices and use of your information, or applicable law.